HD pay-TV conquers Latin America
DetailsJuan Fernandez Gonzalez | 12 January 2015
While 4K is knocking on the door as the technology of the near future, HD continues to expand through pay-TV and is conquering the Latin American market.
Over half of the region's pay-TV offer is already available in HD, both through cable and direct-to-home (DTH) satellite, according to figures from consultancy firm Dataxis. By Q3 2014, Latin America reached 18.4 million HD subscriptions, 52% more than 12 months previously.
"Last year's World Cup, new HD channels, the HD offers included in many basic packages and new devices and TVs being HD-ready are the main factors contributing to this growth," explained Juan Pablo Conti, senior analyst at Dataxis.
The trend has been noted several times through 2014, with Q1 figures already showing substantial HD growth in the region.
Regarding technology, DTH is now leading access to HD pay-TV, gathering over 50% of Latin America's high definition subs, while cable TV is in second place, nearing 50%.
Brazil has the most HD subs with over 11 million, followed by Mexico (1.7 million), Argentina (1.2 million), Chile, Colombia, Venezuela and Peru, which are also the seven largest pay-TV markets in the region.
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