Satellite maintains its dominance of Euro TV delivery

DetailsJoseph O'Halloran | 10 January 2015

Research released by the TV Observatory of satellite provider Eutelsat has revealed DTH's continued place as the leading TV reception mode in Western Europe.

eutelsat9jan15The survey looked at general trends in DTH, cable, IPTV and DTT reception in more mature Western European markets where 15 countries were surveyed, accounting for 179 million TV homes.

DTH's share grew 7% year in year to 58 million homes from 54 million in 2010 and accounting for one in three homes. Exclusive DTT reception has risen to 48 million from 44 million homes, while cable has declined to 44 million homes from 50 million. IPTV increased from 10 million homes to 29 million in 2014, of which 15 million are in France.

Looking at homes receiving channels broadcast by eight of its flagship television neighbourhoods serving Europe, North Africa and the Middle East, Eutelsat also found that a total of 274 million homes are now either equipped for DTH reception or connected to a cable or IP network offering channels broadcast by a Eutelsat satellite, up 32% from 207 million in 2010. Seven tenths of the 393 million TV homes in the footprint analysed currently watch channels brought to them by a Eutelsat satellite.

All eight neighbourhoods continue to experience audience growth. Eutelsat's HOT BIRD neighbourhood took in pole position, crossing 138 million DTH, cable and IP homes, up from 122 million in 2010. The fastest growth was recorded for EUTELSAT 9A whose audience, principally concentrated in Western Europe, rose from five million to 14 million home, attracting nine million new cable and DTH homes since 2010.

DTH remained the leading reception mode within the combined audience of the Eutelsat neighbourhoods measured, accounting for 160 million homes, an increase of 44% compared with the situation in 2010. The total audience of Eutelsat HOT BIRD satellites in Western Europe has continued to expand, reaching 67 million homes in 2014, up from 62 million in 2010.

Commenting on the results, Michel Azibert, Eutelsat's Chief Commercial and Development Officer, said: "This extensive research confirms that satellite remains the backbone of digital broadcasting infrastructure, delivering the expansion of this channels to homes on a DTH basis and enabling operators of cable and IP networks to enrich and diversify their line-up."