Telefónica extends La Liga rights

DetailsJuan Fernandez Gonzalez | 29 December 2014

Telefónica has secured exclusive broadcasting rights for the next season of La Liga on its pay-TV platform Movistar TV, firstly signing an agreement for FC Barcelona and now Celta de Vigo.

Football rights have become increasingly important as La Liga has grown popularity and have become key to succeeding in the pay-TV market.

A few months after the current season started, Mediapro renewed its agreement with Real Madrid for next year and Telefónica did the same with Barcelona. Now, Celta de Vigo has announced that Telefónica has also purchased its audiovisual rights for 2015/2016 season, an agreement which had been signed with Canal+ in recent years.

The duration of these deals is defined by Spain's Ley del Deporte, which only allows the clubs to sell their TV rights for one year in order to retain competition and avoid monopolistic deals with the largest teams and audiovisual operators, such as those which have driven Canal+ and Mediapro into conflict over the past decade.