CW, Nexstar re-up local TV affiliate agreement_22.12.2015


Michelle Clancy

| 22 December 2015

The CW Network and Nexstar Broadcasting Group have reached new long-term affiliation agreements covering all nine of Nexstar’s affiliated CW owned or operated stations across the US.

CW Network“The CW and Nexstar have enjoyed an incredibly successful relationship through our affiliated stations around the country, as both companies have grown over the years,” said Chris Brooks, SVP, Network Distribution, The CW. “We’re thrilled to extend our partnership well into the future.”

The CW ended the TV season with a 12% Y/Y increase in viewership, noted Nexstar chief Perry Sook, and said his company is complementing the lineup with original programming, local news and other exclusive programmes.

Nexstar president and CEO Perry A. Sook added: “We are delighted to extend our affiliation agreements for our existing CW stations and to continue to bring CWs unique brand and critically acclaimed programming to our viewers. Nexstar complements the CW line up with our production of high quality, original, local news and other exclusive local programming. The CW ended the 201415 season with a 12% increase in total viewership year-to-year and with the combined CW and Nexstar programming we are delivering great entertainment and information to viewers and an excellent marketing solutions platform for local and national advertisers.”

The stations extending their affiliation agreements with The CW include KASW in Phoenix, Ariz., KUCW in Salt Lake City, Utah, WCWJ in Jacksonville, Fla., WLMT in Memphis, Tenn., WWCW/WFXR-D2 in Roanoke, Va., WBRL in Baton Rouge, La., KGCW in Davenport, Iowa, KGET-D2 in Bakersfield, Calif., WWTI-D2 in Watertown, N.Y.

Mission Broadcasting stations KASN in Little Rock, Ark. and WTVW in Evansville, Ind. (for which Nexstar provides certain services) also entered new long-term affiliation agreements with The CW.

The CW has been busy on the affiliate front: US local TV provider Gray Television recently announced that it has enhanced its bouquet for affiliates after inking a multi-year content distribution extension with the CW Network.