Bundled services: a Polish perspective_21.12.2015
Poles favour bundled services if they are offered with utilities such as electricity, according to the findings of a study undertaken by TNS Polska for Multimedia Polska, one of the country’s leading cable operators.
Over two-thirds (70%) taking one to four services believe this to be a sensible solution.
However, Multimedia Polska also points out that, according to data produced by the Office of Electronic Communications (UKE), only 21% of households in Poland opt for bundled services, compared to an EU average of 46%.
The most popular packages, received by 70% of bundle subscribers, are double play, with triple play (30%) being much less favoured.
The thing that most holds back customers from bundled services is the prospect of losing them all in an emergency.
In the TNS study, 10% of respondents said that they saw no benefit in opting for bundled services and 6% feared higher prices if they did so.