Globo to add OTT channel for 4K telenovelas_20.12.2015
Globo to add OTT channel for 4K telenovelas
Juan Fernandez Gonzalez
| 18 December 2015
Having recently premiered its first 4K-produced soap opera, Brazil's Globo has prepped its first Ultra HD launch via over-the-top (OTT) video-on-demand (VOD).
Dupla Identidade became the first soap opera entirely produced in 4K to premiere on Brazil's free-to-air (FTA) TV, and now Globo is to add it to its OTT service, Globo Play. For January, the media group is preparing the second Ultra HD TV telenovela, Ligações Perigosas, which will air both on FTA and through the OTT platform as on-demand content.
4K title premieres look to power Globo Play, which recently launched for mobile devices and Samsung smart TVs. The platform will soon arrive on LG, Sony, Philips and Panasonic smart TVs.
Although Ultra HD is only available for subscribers with very high speed Internet connections, the Play platform has already reached the 2.5 million downloads in a month.
The service, which also includes free-to-air content, offer all Globo's original dramas, like Avenida Brasil and Felizes Para Sempre, exclusive for subscribers.