TalkTalk strengthens TV business with senior appointments_20.12.2015
| 18 December 2015
Presumably delighted that a senior management story does not involve apologising for a security breach, TalkTalk has strengthened its TV business with two senior hires.
The new appointments will both report to Max Alexander, managing director for TalkTalk TV, and are claimed to be a signal of signal TalkTalk’s continued investment in TV. The appointments follow a number of significant developments over the last 12 months. Earlier in 2015 TalkTalk acquired the blinkbox pay-as-you-go digital movie and television service and now has direct content deals with all major studios. These are in addition to key channel and on-demand partners such as Netflix. In all the IPTV service boasts subscriptions in over 1.4 million UK homes.
Former executive with Scandinavian pay-TV firm Modern Times Group Aleks Habdank has taken up the reins as TalkTalk’s chief operating officer for TV, responsible for the commercial proposition and strategic relationships for the TV service. The former Virgin Media director of digital entertainment has the stated responsibility of placing focus on providing the best possible offering to current TalkTalk TV customers whilst leading the efforts to grow the business.
In the second key appointment, Joe Eldridge, until recently director at Amazon Instant Video, will be the new TV engineering director. Eldridge will be responsible for leading innovation and delivering ‘a first class’ customer experience across multiple platforms.