Turner shows growth across all ages, all businesses for 2015_20.12.2015
Turner shows growth across all ages, all businesses for 2015
| 20 December 2015
As the old year closes, media giant Turner Broadcasting has revealed strong performance data for its business lines.
Data released by the company showed that the audience the Turner portfolio reaches — more than three-quarters of adults aged 18 and older in the US — per month represents over $4.7 trillion in spending power per year. The portfolio, spawning TV, digital and mobile platforms, now reaches 68% of US adults aged 18-34 per month. The portfolio accounted for 12% of all set-top-box (STB) video-on-demand (VOD) transactions.
As far as viewing was concerned, consumption was up across all age groups, with the key 18-34 segment up 4% year-on-year; 18-49 up 3%; and the over 50 bracket up 4%. One of the more interesting facts to come from the data was that Turner now claims to be the only media company getting younger; by 2.8 years on average compared with a year ago. This, said the company, compared with Disney whose average age was up by six months, Comcast NBCUniversal which was 2.2 years older and Viacom and 21st Century Fox, both of which were 1.4 years older.
For business lines, the Turner business performance data showed that CNN was the fastest growing top 40 cable network in America. For the first time in its history, the Cartoon Network was found to be the leading ad-supported network for kids aged six to 11. It also claimed for the second consecutive year to be the only channel of its kind to show growth across all platforms. Adult swim was the leading basic cable network in total day with adults 18-49 while TBS was on track to be the leading basic cable network in prime time among adults 18-49 for the fourth year running.