Digiturk taps AirTies, Octoshape for OTT-based premium TV
| 29 July 2014
Turkish satellite provider Digiturk has made a significant technology investment as part of its strategy to deliver premium programming to international customers via over-the-top (OTT) means.
Making high quality content available to consumers via big screen TVs, regardless of their location, is an integral part of the mission of the company which claims that when viewed on the big screen, its premium content 'dramatically' improves the viewing experience and increases the view time per subscriber.
With the roll-out of the new service, Turkish expats and locals will now able to watch 80 channels in addition to having access to 11 radio channels. Several channels are available in HD quality and all are available on TV screens, PCs, tablets and smartphones. The Digiturk service also offers features such as 12-hour time-shift for live TV, catch-up TV and YouTube as well media playback over DLNA and USB connected devices.
"With over five million Turkish people living abroad, there is clear demand for high quality Turkish TV distribution across many markets. Delivering Digiturk's content in a stable, high quality fashion is a core principle to our offerings," explained Digiturk CTO and COO Hatice Memigüven. "We selected our strategic partners AirTies and Octoshape given their ability to expand our reach globally while providing the same quality of service our consumers have come to expect."
Indeed Digiturk is rolling out AirTies set-top boxes (STBs) integrated with Octoshape's Infinite HD cloud-based, OTT stream acceleration and contribution technology, which facilitates an OTT/IPTV service over the public Internet.
"Watching an AirTies-Octoshape powered experience is equal to, or even better than, a traditional broadcast equivalent," said Bulent Celebi, chairman at AirTies Wireless Networks. "We are also proud of our OTT/IPTV deployment for Digiturk given the immediate value they'll see in terms of increased consumer footprint and reduced time to market."
"Delivering high quality OTT/IPTV programming on behalf of Digiturk will drive extended consumer engagement for them and ultimately top line revenue," added Michael Koehn Milland, CEO of Octoshape. "Our joint implementation with Airties guarantees an always-on broadband TV service and represents a major opportunity for DTH providers to increase revenues by offering services in new markets."
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