Freesat grows FTA satellite market
July 28, 2014 11.46 Europe/London By Julian Clover
Freesat is continuing to add new subscribers, growing its installed base by 24,000 household in the first half of the year.
A good start to the year continued with 6,000 new homes added in the three months to the end of June to reach 1.85 million homes.
Freetime, Freesat’s connected TV service, continues to attract viewer interest. The latest quarterly figures highlight that it now accounts for 47% of all Freesat set-top box sales, and sales of Freetime boxes more than tripled year-on year.
Freesat said its own customer research showed a migration from Sky to the FTA provider.
Emma Scott, Freesat’s Managing Director, said: “I’m constantly encouraged by the number of people that are switching away from paying for their TV every month to join Freesat which is subscription free. Our good start to the year has continued into the second quarter and the mixture of great programming, brilliant features and no monthly bills is proving to be a very compelling proposition. “
During the quarter, Freesat also announced the addition of its first pay VOD service, Curzon Home Cinema. Curzon Home Cinema offers the very best in independent cinema, including a hand-picked selection of award-winning critically acclaimed films, and complements the other Freetime On Demand services which include BBC iPlayer, ITV Player, 4oD, Demand 5, BBC News, BBC Sport and YouTube.
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