Two movie channels from the FilmBox portfolio in Poland and Romania will be rebranded on September 29. The move will see FilmBox HD renamed FilmBox Extra HD, while FilmBox Extra will become FilmBox Premium.
FilmBox HD will also be renamed FilmBox Extra HD in the countries where it is carried by DTH platforms and cable networks. These include the Czech Republic, Slovakia, Hungary, Romania, Bulgaria and the former Yugoslav republics.
According to Berk Uziyel, executive director of FilmBox International Ltd, “The name change comes as a result of an internal brand review, which indicated the need to clearly distinguish our flagship premium channel (currently called FilmBox Extra) from the other FilmBox brand channels and also to make it easier for our subscribers to navigate within the FilmBox channel offer. The new names allow for clearer identification of content featured on the particular channel”.
The channels’ profiles will remain unchanged.