TVP claims HbbTV World Cup success
Polish public broadcaster TVP’s hybrid platform enjoyed unprecedented interest during the World Cup, being accessed by over 645,000 viewers.
All told, there were 36.752 million views, with the most popular matches being the quarter-finals and final between Germany and Argentina, the latter attracting 105,762 viewers.
The hybrid platform offered viewers match highlights, goals (which appeared very shortly after they were scored), expert analysis and interviews, along with match statistics.
The BRAZILIA 2014 app was designed in such a way that it could be accessed on TVP’s digital terrestrial channels, as well as on some cable networks.
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