Brazil vs. Germany breaks mobile video record
Editor | 12 July 2014
The World Cup has set many new benchmarks for TV coverage and the mobile video sector is no exception according to data released by Citrix.

Analysing traffic during the tournament, the virtualisation, mobility management, networking and cloud services technology provider found that fundamentally the World Cup in Brazil has had a massive impact on volumes worldwide.

It noted that video ordinarily accounts for about 60% of data going over a mobile network. Yet in the opening stages Citrix saw mobile video volumes double during matches and then treble normal levels as games progressed.

As exceptional as this was, during the semi-final between Brazil vs. Germany on 8 July there was a 20x increase in data volume from a single sports network (ESPN) over the mobile network. Interestingly when the score reached 5-0 after around 30 minutes of 'play the data volume dropped off, almost back to normal levels of the previous day.

"Being able to provide that type of network analysis is invaluable for operators looking to balance loads across their networks," said Citrix senior product marketing manager Anna Yong. "Nobody could have predicted what would happen in the match between Brazil and Germany, but clearly as word spread, through social media sites such as Twitter, about events on the pitch, people wanted to tune in wherever they were and see the goals, this meant mobile was the natural choice for many ... As we look towards the final between Argentina and Germany on [13 July, we expect mobile video volumes will be bigger than ever."