China's cable TV network aids rocketing entertainment revenue
Rebecca Hawkes | 11 July 2014
China's television, film and radio sector saw a 20% rise in revenues in 2013 to RMB348 billion (US$56.7 billion) according to the State General Administration of Press, Publication, Radio, Film and Television.
Growth was principally driven by the advertising market and cable TV networks, as well as increased cinema box office takings.
Advertising revenues reached nearly RMB127 billion ($20.7 billion), up 13% from the previous year, while the cable TV sector registered a 17% increase year-on-year to RMB66 billion ($10.7 billion), said the State General Administration of Press, Publication, Radio, Film and Television (SGAPPRFT) report. Box Office receipts raised RMB17 billion ($2.7 billion) – up 30% on 2011.
The SGAPPRFT was formed recently after the State Administration of Radio, Film and Television (SARFT), which was responsible for broadcast media and movies, joined with the General Administration of Press and Publication (GAPP), which covered print media and books.
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