Globo orders second series of Superstar
Gabriel Miramar-Garcia | 11 July 2014
Rede Globo (Globo), the largest commercial television network in Latin America, has ordered a 14-episode second series of Superstar from Keshet International (KI), the global distribution and production arm of Keshet Media group, to be broadcast in Brazil.
Superstar is the local adaptation of KI's Rising Star, and the first international adaptation of the talent show format, which has sold to more than 25 territories worldwide. The second season is slated to air in 2015.
The show enables the first real-time voting by viewers via an innovative free app 'TV app to you,' which is fully integrated into the show. Making their debut on stage alone, behind a giant wall of TV screens, a performer can only make his or her entry to the studio by securing more than 70% of the viewers', judges' and live audiences' vote. If the bar is met, the screen (which lights up with the face of each voting viewer in real-time) will slowly rise to expose the hopeful to their new fans and the judging panel. From the very first minute of the very first episode, viewers play an integral role in every decision made on the show and continue to do so throughout the entire season.
The first season culminated in a finale on Sunday 6 July that was the most-watched show of the night, peaking with a 33% share and three million votes. Superstar averaged a 31% share throughout its first season during which the voting app was downloaded 3.2 million times and approximately 25 million votes were cast.
"We do everything at Globo with passion and care and we are always searching for innovative formats to diversify our programming grid", said director J B de Oliveira. "The national success of Superstar, transcending beyond television and changing the national scenario of the music industry, represents an important contribution for our constant search for quality."
Rising Star airs in the US on ABC - on which its premiere became ABC's highest-rated summer launch since 2011 - and in the UK on ITV. Interest in the format continues to grow worldwide following unprecedented ratings for the show's original series in Israel, the season finale of which peaked with a 58% share of the total domestic audience.
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