FOX weighs in with new launch on Boxer
Continuing to extend the distribution of its general entertainment channels across Europe, in particular arriving at Com Hem in the country, FOX International Channels (FIC) has secured distribution on the Boxer DTT network in Sweden.
With the new deal, 21st Century FOX's international multimedia business will increase its subscriber base by around 500,000 across all major Boxer packages. The Boxer and Com Hem distribution agreements now allow FOX to reach 2.3 million subscribers, which equates to a market penetration of 52% in the country.
The company claims that the launch of FOX Sweden is another milestone in the distribution strategy for FIC brands, which include the factual channels National Geographic Channel and Nat Geo Wild.
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