MWC generates close to €400 million for Barcelona
Juan Fernandez Gonzalez
Mobile World Congress 2014, organised by GSMA in Barcelona last February, generated nearly €400 million for the Spanish city's local economy, more than initially expected.

Both the city council and GSMA had anticipated the event would contribute €362 million to Barcelona's local economy, but according to figures presented by John Hoffman, GSMA´s CEO, MWC 2014 generated more than €397 million for local businesses. Since the first congress in the city in 2006, the event has generated around €2,500 million for the area.

All the activity around MWC 2014, especially attendees travelling to and from the event, generated the equivalent of 165,000 metric tonnes of carbon dioxide between 24-27 February. But the event's organisers say they have compensated for this and have therefore received carbon neutral certification from AENOR (Asociación Española de Normalización y Certificación).

"We are very proud to have received this certification, as it marks a major milestone in our long-standing commitment to reduce the impact of Mobile World Congress on the environment," said Hoffman. "However, this is just one step along the way. We will continue to work to reduce the carbon footprint of Mobile World Congress through a range of existing and new initiatives."

In order to obtain the certification, the GSMA worked with consultancy Factor CO2 to calculate Mobile World Congress' carbon footprint, develop a management plan for reducing its impact and compensate the remaining emissions.

The Mobile World Congress is the cornerstone of the Mobile World Capital, which will be hosted in Barcelona from 2013 to 2018. The Mobile World Capital encompasses programmes and activities that span the entire year, generating benefits for Barcelona and also the worldwide mobile industry