Yomvi lands on Android
Juan Fernandez Gonzalez | 10 July 2014
Canal+'s online video-on-demand (VOD) platform Yomvi continues to grow on mobile screens, being finally available on Google Play, therefore adding over 30 new devices to Yomvi's catalogue of supported tablets and smartphones.
Samsung, Nexus, Sony and Amazon's Kindle are among the mobile devices on which Yomvi can now be played. The service's 39 live channels and catalogue of 3,000-plus on-demand movies and series has become available for Android users almost a year after launching on iOS devices.
The move intends to consolidate the platform among Spain's VOD consumers, as 58% of them watch content on tablets, according to the latest Rentrak report, which also found that 23% use a smart TV, 5% a smartphone and 25% a PC.
In addition, Spain's mobile screen market is clearly dominated by Android, with the latest figures showing 89% of new purchased smartphones have the Google OS.
One of the most used platforms in Spain, mainly due to Canal+'s large customer base, Yomvi has experienced impressive growth over the last year. From 1.6 million plays in April 2013 to four million 12 months later, the trend can be partly attributed to the development of the VOD and over-the-top (OTT) sectors in Spain, as many other platforms have also enjoyed growth.