Fox International Channels (FIC) is consolidating all of its 126 Fox channels outside the US under a single brand positioning and network package from today, February 9. This worldwide simultaneous rebranding will take place in conjunction with the return of Fox’s international hit The Walking Dead. Excluding the US, Fox entertainment reaches 244 million households in 126 countries and 33 languages.
“What makes Fox exceptional is our ability to offer viewers all over the world the best shows in the world, and deliver them first, well before anyone can see them anywhere else,” said Hernan Lopez, president and CEO, Fox International Channels.
“This power to bring the best first is the definition of the Fox brand across all platforms both linear and non-linear and it is what inspires so much viewer loyalty.”
In addition to The Walking Dead, Fox’s biggest hits outside the US, include American Horror Story and The Simpsons.
“All of our latest consumer information tells us that viewers think of Fox as a true brand, not just another linear channel on their electronic program guide. They count on us not only for the best content but on our ability to bring it to them first, fast and on any device they choose to use,” said Liz Dolan, CMO, FIC.
“As changes and choices proliferate in the marketplace, this positions Fox well for the future.”