Kraft, Thistle tap Dejero for American football coverage

DetailsMichelle Clancy | 02 February 2015

Kraft Sports Productions and Thistle Communications have tapped the portable Dejero LIVE+ transmitters to send video back to the Boston production facility during coverage of the professional American football season.

In concert with partner Thistle Communications, which provides transmission and engineering support, Kraft crews follow a professional football team each week and gather footage leading up to and immediately following the game. The footage is used in productions such as team-specific pre- and post-game shows for TV and Web audiences.

Equipped with the LIVE+ mobile transmitter and an HD camera, Kraft's production crews capture player and coach interviews, pre- and post-game press conferences, live reporter Q&A's with fans, practice and locker room coverage, and more. The LIVE+ mobile transmitter encodes and transmits live or pre-recorded HD or SD video using any combination of 3G/4G/LTE cellular networks, Wi-Fi, Ethernet or satellite links from any location.

The transmitter's adaptive bit rate bonded cellular encoding combines available cell and wireless networks to ensure reliable high-bandwidth transmission of the HD video.

"Die-hard fans in today's world of instantaneous broadcasting want up-to-the-minute information about their favourite teams," said Brian Cram, CEO of Dejero. "Using LIVE+ mobile transmitters, Kraft Sports Productions and Thistle Communications worked together to deliver dynamic content to viewers, providing a unique experience that every football fan now wants."