Carrefour launches UltraViolet video service

DetailsEditor | 28 January 2015

The second biggest retailer in the world, Carrefour, has launched France Nolim Films, a new multi-platform entertainment service based on the UltraViolet digital locker.

NOLIMPowered thanks to a partnership with OTT platform provider Saffron Digital, Nolim will enable customers to buy and rent TV shows and films, including the latest Hollywood blockbusters, to watch wherever and whenever they choose.

The service will be available initially on smartphones, tablets, televisions and computers, and customers will be able to rent and/or buy UltraViolet and non-UltraViolet content that will be automatically added to their digital library. They can then stream the purchased content directly to their connected devices or downloaded for offline playback. Nolim Films will also enable customers to redeem UltraViolet codes. This will give them free digital copies of movies purchased on DVD or Blu-ray Discs that have the UltraViolet logo on the package. All purchased UltraViolet content will then appear in a customer's UltraViolet locker alongside all other UltraViolet purchases.

"Our clients' consumption habits are constantly evolving. With Nolim Films, we will address their expectations and new uses of video," commented Noël Prioux, executive director of Carrefour France. "This new offer is part of the brand's digital strategy, which relies on the complementarity of our distribution channels."

Talking about his company's contribution to the new service, Jason Keane, CEO of Saffron Digital said: "We are delighted to be involved in the launch of such a monumental service. As well as offering its customers a new and exciting entertainment experience, Carrefour is securing its place as one of the world's leading entertainment retailers. As one of the biggest UltraViolet services to launch in Europe, Nolim Films will no doubt be instrumental in driving digital media adoption throughout the region."