Vimeo launches on-demand publisher network

DetailsMichelle Clancy | 28 January 2015

Vimeo has launched the Vimeo On Demand Publisher Network enabling partners to sell premium, ad-free content from its VOD catalogue directly on their sites.

Launch partners for the service include The Atlantic; CBS Interactive Media Group's TV, and Metacritic; and TEN: The Enthusiast Network.

Viewers can rent or buy titles directly on a publisher's site through Vimeo's transactional video player. Videos can then be watched on any connected device, and publishers will be able to embed and sell videos within articles, or build out their own full standalone VOD storefront and earning incremental revenue from purchases.

"The Vimeo On Demand Publisher Network is the next evolution of our VOD platform and provides a new avenue for communities to engage with Vimeo's premium content," said Kerry Trainor, CEO, Vimeo. "And by selling VOD content, the Publisher Network provides additional revenue streams – without advertising – not only for partners, but also for our creators exposed to a wider audience via premium publishers."