Taiwan's ELTA TV secures BBC channels, content on-demand
DetailsRebecca Hawkes | 28 January 2015
Four BBC channels are to be made available by ELTA TV on Chunghwa Telecom's on-demand IPTV service, in what is being called part of the largest volume deal for UK content in Taiwan.
BBC World News HD, BBC Knowledge HD, BBC Lifestyle and BBC Entertainment will be joined by a range of BBC's science and natural history programmes on Chunghwa's newly launched documentary pack available on subscription video-on-demand (SVOD), and drama content will air on-demand via ELTA's World Channel.
Sally Chen, CEO, ELTA TV said the announcement marked "a significant milestone for ELTA TV" as the company tries to make its mark in the new media industry in Taiwan.
"Viewers in Taiwan can now easily access a multitude of BBC content anytime, anyplace through BBC's channels on Chunghwa, our VOD services and TV programmes on ELTA's World channel," she said.
Programmes in the deal include the latest series of Top Gear, series five and six of Doctor Who, The Graham Norton Show, Ramsay's Kitchen Nightmares, 24 Hours on Earth, Penguins - Spy In The Huddle and Super Smart Animals.
David Weiland, EVP, Asia, BBC Worldwide, added: "About 20 months ago, BBC Worldwide restructured to enable us to work more seamlessly across BBC's multiple business lines and offerings, to better serve our regional partners' needs. This deal is an example of how, we are now better able to deliver our high quality content to viewers through multiple platforms.
"It is also a testament to our on-going commitment to Asia, and of the importance of Taiwan to our growth strategy in the region."
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