NBC Sports creates Tumblr page for Super Bowl ads

DetailsMichelle Clancy | 25 January 2015

NBC Sports is expanding its digital presence for the Super Bowl, with the deployment of a Tumblr strategy to showcase the much-touted Big Game ads.

The page is already live, featuring Vines culled from the recent NFL championship games, as well as classic commercials from past Super Bowls, and on 1 February, TV commercials airing during the game on NBC will immediately be posted on the Tumblr page.

Rick Cordella, senior VP and general manager of digital media at NBC Sports Group, said Tumblr was “perfect to showcase the Super Bowl TV ads".

He added: “We are optimistic this experience will be the first step in creating a more robust NBC Sports destination on the social network.”